Last Updated: June 4, 2025

About us

Pink Elephant is a venture builder and early-stage partner focused on digital health, mental wellbeing and emerging therapeutic models.
We work with founders who build products at the intersection of technology, psychology, medicine and culture. From idea to first traction, we help shape concepts, build real products and bring them to market.Our focus is on long-term impact rather than short-term hype. We believe the future of healthcare and wellbeing lies in thoughtful design, evidence-based approaches and honest conversations about mental health.

Our Mission

Our mission is to support founders building meaningful, responsible and human-centered products in digital health and mental wellbeing.
We aim to remove stigma around mental health, promote safe and scientifically grounded practices, and help new ideas grow into sustainable, trusted companies.

What We Do

We partner with early-stage teams and solo founders through:

• Venture building – co-creating products from zero to launch

• Product & UX – shaping concepts, interfaces and user experience

• Strategy & positioning – helping define markets and narratives

• Go-to-market – distribution, content and early growth

• Advisory & funding support – preparing projects for investment and partnerships

We work hands-on and stay involved beyond slides and workshops.

How We Work

Pink Elephant operates as a flexible, founder-first partner.
We don’t follow a fixed accelerator model. Instead, we adapt to each project and offer what is actually needed: product expertise, creative direction, operational support or strategic guidance.
Our collaborations range from short advisory engagements to long-term co-building partnerships.

Our Perspective

We believe:

• Mental health deserves better tools, not shortcuts

• Technology should empower people, not exploit them

• Design is not decoration, but a way to build trust

• Real impact takes time and responsibility

We are interested in depth, not volume.

Contact us

PINK ELEPHANT, UNIPESSOAL LDA, a private limited liability company (“sociedade por quotas”) duly incorporated and existing under the laws of Portugal

Сorporate number and tax identification number NIPC 519056582

Edifício Amoreiras Square, Rua Carlos Alberto da Mota Pinto, no. 17, second floor, 1070-313 Lisboa, Portugal

For legal inquiries, please contact: it@pink-elephant.co