Navigating social media during a rough time is no easy feat, particularly because as a social media manager we’re often used to creating and scheduling media in advance.
In light of the coronavirus pandemic, at the very least none of us want to appear tone-deaf, but more so, most of us want to use this time to encourage, inspire and motivate our potential clients and customers. It’s not easy for any of us, and adjusting to a ‘helper’ mentality is critical.
Here are a few tips that will help you adjust your approach to social media.
ll in all, this is a delicate time and requires us keeping our eyes and ears open and a sensitivity to the energy of our target audience.